Results-driven go-to-market for technical B2B companies.
Growth requires precision. It demands GTM strategy that's informed, marketing that's precisely targeted, and creative that's commercially driven.
PlatinumBlack is a growth consulting and marketing firm helping technically sophisticated B2B companies accelerate growth by building and executing go-to-market strategy.
PlatinumBlack does fantastic work and I've been stunned at the immediate, positive reaction from our CEO, leadership team, and Board.
PlatinumBlack does fantastic work and I've been stunned at the immediate, positive reaction from our CEO, leadership team, and Board.
PlatinumBlack does fantastic work and I've been stunned at the immediate, positive reaction from our CEO, leadership team, and Board.
Growth is elusive, especially in highly technical markets.
There's a common disconnect between what marketing teams expect and plan for vs. what they actually deliver in market: the Strategy-Execution Gap.
0
0
0
0
1
2
3
4
5
6
0
8
1
6
9
0
2
3
5
7
of the B2B buyer journey is complete before a sales conversation begins
0
0
1
1
1
2
2
2
3
3
more revenue growth for companies aligning strategy with execution
0
0
0
0
1
2
3
4
5
2
0
8
1
6
9
0
2
3
5
0
of technical B2B companies can accurately attribute what's driving pipeline
0
0
0
0
0
0
0
0
0
8
0
0
0
0
0
0
0
0
0
2
of B2B buyers say brand differentiation drives their shortlist decisions
Barriers to accelerating growth.
B2B companies in technical industries face a unique set of growth barriers. PlatinumBlack is built to solve them.
(01)
The strategy-execution gap
You have a growth plan. The deck is compelling. But strategy without seamless execution is just an expensive document. Most firms stop at delivery. PlatinumBlack doesn't.
(02)
Overdependence on existing markets
Your current client base is strong—but it's also a ceiling. Expanding into adjacent markets requires a go-to-market motion most technical companies have never had to build.
(03)
The sea of sameness
In a market full of companies making the same capability claims, differentiation isn't a nice-to-have. If your brand doesn't cut through, your pipeline will reflect it.
Results, delivered.
See how we've driven real, material growth for our clients.
75%
Through go-to-market strategy development, brand positioning, annual marketing planning, and global marketing program execution, a leading energy firm's low-carbon division has been able to rapidly capture market share and establish itself as a prominent player in the emerging carbon removal industry.
5%
A global oil and gas company successfully revitalized its brand and expanded its marketing presence by executing a global marketing strategy across all facets of its operations, fueling a 5% CAGR over a 5-year period.
$9.4M
In a highly competitive market, a leading supply chain software company refined its brand messaging to clearly articulate its unique value proposition and competitive differentiation, and executed a cross-channel, integrated marketing program to quickly drive pipeline and sales growth.
$50.7M
By identifying a unique market opportunity and repositioning its brand, a leading metals and manufacturing company's oil and gas unit was able to penetrate key markets, generating $50.7M in new business.
We both build and execute go-to-market strategy.
Strategy
Blending deep market knowledge with actionable foresight to guide marketing and creative toward meaningful, measurable outcomes.
Marketing
Designing and launching integrated marketing programs that connect, capture, and
convert across every stage of the B2B buying journey.
Creative
Commercially-driven creative that's both strategically sound and emotionally resonant.
Measurement
Quantifying your return on marketing investment by tying KPIs to pipeline, revenue, and ROI.
Your questions, answered.
Meet our leaders.
Ready to craft a
go-to-market plan?
